Brand Guidelines

1. Introduction

Aislon is the world's autonomous AI workforce platform, providing businesses with intelligent AI agents that work as digital employees. Our brand represents innovation, reliability, and the future of work.

These guidelines are designed to help partners, media, and third parties use our brand assets correctly and consistently. Following these standards ensures that Aislon's identity remains strong and recognizable.

2. Logo Usage

2.1 Primary Logo

The Aislon logo consists of the logomark (the "A" symbol) and the wordmark ("Aislon"). The primary logo should be used whenever possible to maximize brand recognition.

2.2 Clear Space

Maintain a minimum clear space around the logo equal to the height of the "A" in the wordmark. This ensures the logo remains legible and uncluttered.

2.3 Minimum Size

For digital applications, the logo should not be smaller than 80px wide. For print applications, the minimum size is 20mm wide.

2.4 Logo Don'ts

• Do not stretch, distort, or rotate the logo
• Do not change the logo colors outside of approved variations
• Do not add effects such as shadows, gradients, or outlines
• Do not place the logo on busy or low-contrast backgrounds
• Do not recreate or modify the logo in any way
• Do not use outdated versions of the logo

3. Color Palette

3.1 Primary Colors

3.2 Secondary Colors

Use these colors consistently across all brand materials to maintain visual coherence. The black and white palette reflects our commitment to clarity and professionalism.

4. Typography

4.1 Primary Typeface

Our primary typeface is Inter, a modern and highly legible sans-serif font. Inter is used for all body text, UI elements, and general communications.

4.2 Display Typeface

For headlines and display text, we use Inter in bold or semibold weights. Headlines should use uppercase tracking for a commanding presence.

4.3 Typography Guidelines

• Use Inter for all digital and print materials
• Headlines: Bold or Semibold, uppercase with wide tracking
• Body text: Regular weight, 14-16px for optimal readability
• Maintain consistent line heights (1.5 for body, 1.2 for headlines)

5. AI Agent Names and Personas

Our AI agents have distinct names and personas that are protected intellectual property. When referencing agents, use their official names:

• Weblito — Web Development Agent
• Clide — Voice & Communication Agent
• Suki — Personal Assistant Agent
• Finny — Finance Agent
• Dota — Data Analysis Agent
• Chip — Customer Support Agent
• Bora — Content Creation Agent

Agent names may vary by country for marketing purposes. Always verify the correct regional naming with the Aislon marketing team before publication.

6. Voice and Tone

6.1 Brand Voice

Aislon's voice is confident, forward-thinking, and professional. We communicate with authority while remaining approachable and human-centered.

6.2 Tone Principles

• Clear: Simple, direct language without jargon
• Confident: Assertive statements backed by substance
• Innovative: Forward-looking and technology-positive
• Professional: Respectful and business-appropriate
• Human: Warm and relatable despite our tech focus

7. Usage Permissions

7.1 Permitted Uses

• Editorial or news coverage about Aislon
• Partner marketing with prior written approval
• Educational content that accurately represents Aislon
• Integration showcases by authorized partners

7.2 Prohibited Uses

• Implying partnership, sponsorship, or endorsement without authorization
• Using Aislon branding in a manner that is misleading or deceptive
• Incorporating Aislon assets into other logos or marks
• Using assets in a way that could damage Aislon's reputation
• Selling or redistributing brand assets

8. Asset Requests

For official brand assets, press kits, or special usage requests, please contact our team:

Brand & Media Inquiries: [email protected]
Press Inquiries: [email protected]
Partnership Requests: [email protected]

9. Legal Notice

Aislon, the Aislon logo, and all AI agent names (Weblito, Clide, Suki, Finny, Dota, Chip, Bora) are trademarks of Aislon. All rights reserved.

Use of Aislon trademarks and brand assets is subject to these guidelines and our Terms of Service. Unauthorized use may result in legal action. Aislon reserves the right to revoke permission to use brand assets at any time.